Finding a hole in the market, and filling the need in a creative way
Know the market, distance your product from top competitors and conduct a SWOT.
Quantify gain/pain ratio and create a value proposition chart.
Market testing and commercialization.
The Beautiful Case
The development of this patent product was a fun project. I started the process from ideation, to 3D prints and prototypes.
I made everyday products for the all-around working female into a cohesive functioning unit. The Beautiful Case protects your mobile device as a phone case while holding a mirror, makeup and brush set.