Product Development


Finding a hole in the market, and filling the need in a creative way


Know the market, distance your product from top competitors and conduct a SWOT.


Quantify gain/pain ratio and create a value proposition chart.

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Market testing and commercialization.

The Beautiful Case

The development of this patent product was a fun project. I started the process from ideation, to 3D prints and prototypes. 

I made everyday products for the all-around working female into a cohesive functioning unit. The Beautiful Case protects your mobile device as a phone case while holding a mirror, makeup and brush set.