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Finding a hole in the market, and filling the need in a creative way
Know the market, distance your product from top competitors and conduct a SWOT.
Quantify gain/pain ratio and create a value proposition chart.
Market testing and commercialization.
The Beautiful Case
I wanted to develop a product that would make women feel beautiful from the outside in. I'm proud to present Beautiful Case, a patent-pending mobile phone case, mirror, makeup and brush set that caters to the modern woman on the go. With a simple design, Beautiful Case is functional and fashionable.
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